What is Friluftsliv? It is fjords, mountains, and iconic viewpoints. Our appreciation for free nature, outdoor activities and beautiful scenery are so inbound that we have an own word for it!

While working as a guide in various parts of Norway, I have often met my visitors’ fascination with Norwegians relationship towards nature. Especially are they fascinated of the kindergarten children, playing outside in seemingly harsh temperatures. So, where does our appreciation stem from? We must go back in time and look at the history to understand it. More precisely, back to the era of industrialization.

Industrialization was about exploiting natural elements for production; hence, society gradually distanced itself from its natural origin. This detachment led to a rising romantic era criticizing the modern industrial society, instead of embracing the industry, nature and the natural were emphasized. Within the same period, the young Norwegian national state blossomed. Independent from the Swedish and Danish sovereignty, our national identity was built upon traditional farming culture, the beauty of our nature and the heroic quests performed by polar conquers, such as Fridtjof Nansen and Roald Amundsen.

Ever since, Norwegians have through generations conveyed this knowledge, and continued to safely perform traditional and more modern forms of Friluftsliv in our beautiful nature. Friluftsliv is about performing activities in nature, on the premises of nature. In the same way, as we convey knowledge of Friluftsliv within our culture and families. We welcome our guests to interact and get touched by our nature in the way we believe it should be experienced. Through various forms of Friluftsliv!

Search it up on Instagram or Google to understand the range of this peculiar phenomena.